A hair tonic containing botanical ingredients that cares for your scalp, shields against heat, and styles your hair — in the time it takes to brush it through once. Made for women who haven't got a fifteen-minute morning to spare.
You'll get early-access pricing, the launch date the day we set it, and one short email a week until then — no more. Unsubscribe whenever you like.
Somewhere along the way, hair care turned into skincare. A serum for the scalp. A different serum for the lengths. A heat protectant. A styling cream. A leave-in. A ritual that takes twelve minutes you haven't got, performed in front of a mirror at quarter to seven in the morning.
Most days, you skip half of it. And then your hair won't behave, your scalp feels tight by lunch, and you start the next morning thinking tomorrow I'll do it properly.
Tomorrow comes around forty times a year. The shelf gets fuller, the routine gets shorter, and the gap between what your hair needs and what you can actually find time for keeps widening.
Built from the ground up so the things your hair actually needs each morning happen at the same time — not in sequence.
A daily leave-in that looks after the scalp, where hair begins - not the dead lengths, where most products stop. Extracts from Ginkgo, green tea, seaweed, liquorice root. The same ingredient logic a proper salon scalp treatment uses, in a form you can apply yourself.
A heat barrier that protects the hair fibre with no silicones. No aerosol. No fog.
A featherweight finish that adds grip and volume without the greasy, day-old look that turns most scalp serums into a weekend-only product. Style straight after application. Out the door.
Every ingredient in this bottle is in it because it does something specific for the look and feel of your scalp and hair — not because it sounds nice on a label.
Contains naturally derived ingredients — no silicones, no harsh chemicals, and never greasy. Used root to tip, with built-in heat protection on the lengths. Made in Malaysia by Empowered By Plants, and tested by women in their forties and fifties, including through peri- and post-menopause, before we set a launch date.
External use only · Avoid contact with eyes · Not recommended during pregnancy
Supporting a healthy scalp.
Polyphenols to soothe and comfort a stressed, dry and uncomfortable scalp.
Naturally derived trace minerals and amino acids that nourish to help hair appear fuller.
Soothes and supports the scalp to restore it to its natural balance.
Alongside extracts from rosemary leaf, nettle leaf, watercress leaf/stem, sausage tree fruit, Japanese knotweed root, chamomile flower, arnica flower, sage leaf, clary sage, cinnamon bark and grapefruit seed. Full ingredient list on the bottle and the site at launch.
‘I wanted one good thing that worked. Not five mediocre things sitting in a drawer.’Test participant · age 47 · London
Thirty years behind the chair in Colliers Wood, and in the last few of them I've watched the same conversation play out in front of my mirror, over and over again — clients in their forties and fifties, smart women with full lives, telling me their hair started behaving differently and the things that used to work don't any more.
Most of them weren't looking for a miracle. They were looking for one good product they could actually use on a Tuesday morning. Something they didn't have to layer with three other things. Something that respected their time and their scalp.
I couldn't find it on the shelves, so I started making it. This is what came out — Nunu.
You see the launch date the day we set it — before social, before press, before anyone else.
The waitlist gets a price the public won't. Held for the first thirty days after launch.
What we're learning, what we're testing, what's coming. No newsletter bloat. No daily anything.
You'll get asked which scent, which size, which ritual. The product is partly being made with you.
Soon — and we're not going to fix a date and then break it. The formula is finished and production is being finalised; we'd rather tell you the real launch week than a hopeful one. The waitlist will be the first to hear, by some distance.
It's designed with women in their forties and fifties in mind — including peri- and post-menopause — because that's where the conversation kept getting most specific. But the formula isn't restricted to one hormonal stage. If your hair is thinner, drier, or more reactive than it was five years ago, this is built for you.
Most scalp serums do one job and then leave you to layer a heat protectant and a styler on top. This one is formulated to act as all three - so the routine collapses from twelve minutes to about thirty seconds. Containing botanical actives, the finish is light, not greasy; and you can style straight after applying.
No. That's the failure mode we tested against hardest. The base is fast-absorbing and silicone-free — it doesn't leave the residue that turns most scalp treatments into a Sunday-only ritual.
No. You're giving us an email address, nothing else. You can leave the waitlist with one click. We'll never share, sell, or pass your details to a third party.
Nunu launches soon. The waitlist gets it first, at founder pricing. Be on the right side of that.
Founder pricing held for thirty days post-launch. Unsubscribe whenever you like.